A modern cosmetic brand designed for the modern woman. Fiera is about a woman who exudes strength and boldness all while highlighting her feminine perspective. Fiera is defined as a boldness or ferocity of character and in languages which wield its vocabulary to define masculine and feminine; this word characterizes feminine determination. Fiera is my humble attempt as a male designer to understand and design for a feminine clientele. I hope that in my research and development, I have achieved a small success at reaching this goal. Endeavouring to identifying with a consumer or user whom is unlike myself is a lifelong venture that I look forward to.
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/a138cb11-b035-4d26-ad41-95253901fe8b_rw_3840.jpg?h=7b893f7274b09e34c8bf7dee0cbc03f8)
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/0100fd50-01d2-4912-ab38-1b8223c6b4c7_rw_3840.jpg?h=146113d74d476e04010e78f3adf37ec0)
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/0e76ed2f-d930-4370-ae76-defd36275ce8_rw_3840.jpg?h=f49655381a4ff8da0ceb7e0c8eb2fead)
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/c8940809-7b8f-46f1-b5fb-0cc1fc50de1c_rw_3840.jpg?h=89ba7cf3fdfe389a983dab2e4fbe5a4e)
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/200d0ecf-1bd4-4254-993c-c19e34facdaa_rw_3840.jpg?h=02a4898a4a5c4716859a4d840935bf35)
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/b7ebf979-a1cd-4a6c-b5cb-b5bf0d469137_rw_3840.jpg?h=83dd3eed1a3e44e3c0736b4e14d70c91)
![](https://cdn.myportfolio.com/2b5e130494af3313fdaf5211fae185b1/9642d42e-41fd-4185-a743-7994812dd531_rw_3840.jpg?h=89e95b1362e07764ae669aa69f4baa2a)