A modern cosmetic brand designed for the modern woman. Fiera is about a woman who exudes strength and boldness all while highlighting her feminine perspective. Fiera is defined as a boldness or ferocity of character and in languages which wield its vocabulary to define masculine and feminine; this word characterizes feminine determination. Fiera is my humble attempt as a male designer to understand and design for a feminine clientele. I hope that in my research and development, I have achieved a small success at reaching this goal. Endeavouring to identifying with a consumer or user whom is unlike myself is a lifelong venture that I look forward to.